Borderlands 3 has made the franchise a billion dollar brand
Borderlands 3 is the latest title in the popular borderlands franchise. 2K’s iconic looter shooter titles have just reached the milestone of being a billion dollar brand. This is due to the immense popularity of the latest game, having been sold over 5 million times in the first five days.
This marks 2K’s highest percentage of digital sales for a cross-platform, cross-distribution title, with more than 70% of consumers purchasing the game digitally within its first five days of release. If you want to know where the hype came from, you can read all about it in our review.